Bitter roots, sweet fruit — the current state of marketing automation in hospitality | PhocusWire

Bitter roots, sweet fruit — the current state of marketing automation in hospitality | PhocusWire

As personalized, one-to-one guest communication becomes the standard in our industry, pretending to stay in business without some level of marketing automation (MA) is, at best, entrepreneurial myopia.

There are undeniable advantages in implementing MA in hotels: better guest segmentation, man-hour…